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A collection of digital market insights, feature releases, and product launches focused on financial services.
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Removing Fees. Building Confidence.
- Jun 09, 2026
- Expert Views
- Market Insights
Gemma Coles
Barclays’ decision to remove investing fees reflects a wider challenge facing the industry: helping cautious savers become confident investors. The headlines are naturally focused on cost savings but when we discussed the announcement at BehindLogin, we saw a major win in making investment feel possible.
Less Claims. More Conviction.
- Jun 08, 2026
- Expert Views
- Market Insights
Gemma Coles
As SME banking switches rise, providers face growing pressure to demonstrate value beyond rates and product features. This piece explores why understanding the realities of running a small business may become the strongest differentiator, and how trust is built through experiences that genuinely support business owners over time.
Understanding Intent
- May 27, 2026
- Expert Views
- UX Limelight
Gemma Coles
As conversational experiences become a primary interface for customer engagement, understanding intent is becoming critical to trust, resolution and brand perception. The ability to listen is what separates the strongest performers.