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Why Profit-Sharing Beats Points for Customer Loyalty

  • Apr 24, 2025
  • Expert Views
  • Market Insights

Tim Cryer

Director, Research Lead

Why points feel empty, and profit-sharing doesn’t. Nationwide’s Fairer Share shows how loyalty can be earned, not just rewarded.

Digital Banks Now Serve 4 in 10 Brits – and it’s Not Slowing Down

  • Apr 17, 2025
  • Expert Views
  • Market Insights

Tim Cryer

Director, Research Lead

New figures show 40% of Brits now hold a digital-only bank account.

Better Questions, Better Strategies

  • Apr 03, 2025
  • Expert Views
  • Market Insights

Tim Cryer

Director, Research Lead

Insights don’t come from more data; they come from better questions.