BehindLogin Benchmark Analysis
We use our bespoke Competitor Benchmarking framework to assess the performance of different providers. Our framework focuses on robust, objective and evidence based benchmarking of digital experiences.
Contact Sales
Banking Apps
Pension Apps
Investing Apps
Insurance Apps
PFM Apps
Crypto Apps
Credit Card Apps
Robo-Advisor Apps
Feature Comparison
To provide a simple snapshot of the competitive landscape we create Feature comparison tables that demonstrate which features exist within competitors’ digital channels.
Benchmark Analysis
Building on our Feature comparison tables our research team review research videos and analyse each feature against our Benchmark framework. We also highlight “BehindLogin’s favourite” provider of each feature.
Performance & Maturity
For each individual feature assessed we outline the key differentiating factors that drive feature maturity and performance to provide a snapshot of what good looks like across the market.
Best-in-Class Showcase
We identify Best-in-Class market leaders and showcase our “BehindLogin’s favourites” with screenshots, visuals and research team comments to highlight top digital features, functionalities and innovations across the competitive landscape.
UI Screens & Journey Maps
From our research participant videos we extract the end-to-end UI Screens and create User Journey Maps of each competitor and feature. These are hosted on FigJam and shared with client teams for easy review and analysis.
Quarterly Change Log (optional)
Utilising our proprietary competitor tracking technology, we produce Change Logs that capture competitor updates each quarter. We then update our deliverables accordingly to reflect the evolving landscape.
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