Summary.
BehindLogin partnered with the UK’s largest retail investing platform to strengthen their understanding of the competitive landscape by providing a subscription-based competitor benchmarking service. This regular feed of insights empowered the Digital Director to make informed strategic decisions, ensuring the company remains competitive in a fast-moving market.
Problem.
The newly appointed Digital Director wanted to add an additional layer of competitive insight to supplement the existing internal market and product analytics. They needed a robust, ongoing source of objective competitor intelligence, focused on user experience and feature maturity, to keep the business ahead of the competition.
Approach.
The client subscribed to BehindLogin’s Competitor Benchmarking Subscription, which provided a quarterly update on the competitive landscape. Each quarter, we produced a comprehensive report, highlighting changes in rankings, competitor innovations, and shifts in user experience performance. We also deployed our Radar technology that tracks competitors’ evolving features and changes, ensuring real-time updates on innovations and market movements. Finally, we hosted Quarterly Presentations, Presenting to senior stakeholders to ensure that digital experience investments were prioritised in strategic decisions.
Results.
The benchmarking subscription has kept the company competitive, ensuring they lead in user experience and feature development in the retail investing sector and enabled the Digital Director to:
- Demonstrate Market Understanding: The reports gave an informed view of the competitive landscape, helping the director navigate strategic discussions
- Influence Strategic Decisions: The insights added an additional lens to strategic decision-making, ensuring the company stayed relevant in a highly competitive space
- Guide Product Teams: The data and insights were used by product teams to prioritise features and ensure the app stayed at the forefront of the industry.
