Summary.
A leading UK building society sought to invest in a mobile app to elevate their customer experience. A Senior Strategy Manager engaged BehindLogin to help shape their mobile app strategy. By leveraging BehindLogin’s global research panel to benchmark 12 competitor apps—including building societies, traditional banks, challenger banks, and fintech apps—we provided insights that accelerated decision-making, guided service provider choices, shaped feature selection, and inspired the product and design team.
Problem.
Having relied on web, telephone, and branch services, the building society was investing in a mobile app for the first time. They needed insights into the competitive landscape to ensure their app met consumer expectations, matched market standards, and supported seamless integration with a third-party core banking platform.
Approach.
BehindLogin conducted UX analysis of 12 competitor apps, covering direct building society competitors, traditional banks, digital challengers, and fintech apps. Using our custom benchmarking framework, we evaluated the quality of each app and feature, and assessed the client’s potential offering compared to both direct and indirect competitors.
We provided a detailed list of must-have features for their app, insights into the specific functionality required to stay competitive and a set of inspiring examples showcasing the best in the market.
Results.
The research from BehindLogin provided the client with:
- Faster Decision-Making: Insights helped accelerate the process of choosing the right core banking provider and mobile platform
- Strategic Confidence: The client felt assured they were investing in features and capabilities that aligned with market trends and consumer needs
- Enhanced Stakeholder Engagement: Our best-in-class examples inspired internal teams, ensuring alignment on the strategic direction for the mobile app.
