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A collection of digital market insights, feature releases, and product launches focused on financial services.
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Making Tax Digital. The Product Race Has Begun.
- Feb 02, 2026
- Expert Views
- Market Insights
- UX Limelight
Gemma Coles
MTD ITSA lands in April 2026, replacing annual Self Assessment with digital records and quarterly submissions for sole traders and landlords over £50k. Fintechs are moving first with native tools that offer simplicity and build trust. The product race has certainly begun. Has it already been won?
An Experience That’s Worth The Switch
- Jan 27, 2026
- Market Insights
- UX Limelight
Gemma Coles
With switching at a four-year high, winning customers starts with incentives but is won with the experience. This piece breaks down what makes a product genuinely worth switching to, from the initial prompt through to the everyday interactions. A recent energy switch to Octopus highlights how digital experience earns trust, confidence, and advocacy.
A Bold Bet Or A Wise Investment?
- Jan 19, 2026
- Expert Views
- Market Insights
Gemma Coles
Features, budgets, prioritisation. For a product leader, it’s continual and the stakes are high. This piece explores how evidence-led competitor research helps leaders move beyond bold bets to wise investments, delivering customer value with confidence.