News
A collection of digital market insights, feature releases, and product launches focused on financial services.
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A Bold Bet Or A Wise Investment?
- Jan 19, 2026
- Expert Views
- Market Insights
Gemma Coles
Features, budgets, prioritisation. For a product leader, it’s continual and the stakes are high. This piece explores how evidence-led competitor research helps leaders move beyond bold bets to wise investments, delivering customer value with confidence.
When A Standout Feature Defines The Product
- Jan 12, 2026
- Expert Views
- UX Limelight
Gemma Coles
Many digital products succeed by doing one thing exceptionally well. But feature-led advantage fades fast. Sustainable propositions are built on continual improvement, deep user understanding, and the discipline to stay relevant long after the defining feature becomes expected. And this needs commitment.
Have We Forgotten The Basics?
- Jan 07, 2026
- Expert Views
- UX Limelight
Gemma Coles
Whilst we all love shiny new tech, real customer experience depends on getting the basics right: clarity, reliability, recovery paths, seamless security and plain language. Poor fundamentals quietly erode trust and loyalty, especially in complex areas like pensions, creating space for better-designed challengers.