News
A collection of digital market insights, feature releases, and product launches focused on financial services.
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The Business Case for User Experience
- Jul 16, 2024
- Expert Views
Oliver Lane
In the fast-paced digital world, User Experience (UX) has transformed from a nice-to-have to a must-have. For industries like financial services, delivering a top-notch, seamless user experience can drastically affect customer acquisition, retention, and overall satisfaction. Prioritising UX in mobile apps isn’t just trendy—it’s a strategic necessity that brings substantial business benefits. Here’s why investing in UX is a smart move for businesses.
Building Stronger Digital Products with Global Perspectives
- Apr 09, 2024
- Expert Views
Oliver Lane
I often discuss with clients the differing scales of financial services adoption across the globe and how scale can be leveraged by organisations to drive competitive advantage. Take, for example, the four biggest banks in the US compared to the four biggest banks in the UK and their respective customer numbers, and we observe that the US has almost three times more customers than the UK. Furthermore when we look at digital challenger banks worldwide, Chin’a biggest challenger bank, WeBank is 10X bigger than the UK’s biggest Revolut challenger bank with 365 and 35 million respectively. This scale, whilst not directly correlating to underlying profits, signifies much deeper pockets from which US companies can dip into to invest in their growth.
Jobs To Be Done Framework
- Oct 20, 2023
- Expert Views
Oliver Lane
BehindLogin use an innovation framework called ‘Jobs To Be Done’ to construct our consumer surveys and gather valuable research insights for our clients.