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A collection of digital market insights, feature releases, and product launches focused on financial services.
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The Business Case for User Experience
- Jul 16, 2024
- Expert Views
Oliver Lane
In the fast-paced digital world, User Experience (UX) has transformed from a nice-to-have to a must-have. For industries like financial services, delivering a top-notch, seamless user experience can drastically affect customer acquisition, retention, and overall satisfaction. Prioritising UX in mobile apps isn’t just trendy—it’s a strategic necessity that brings substantial business benefits. Here’s why investing in UX is a smart move for businesses.
‘Pay by bank’ from Splitwise
- Jun 28, 2024
- UX Limelight
Oliver Lane
Splitwise offers a comprehensive suite of features, including expense tracking, group expense management, bill splitting, and debt settling, making it a versatile tool for managing shared costs. Splitwise boasts over 10 million active users worldwide, reflecting its widespread adoption and popularity. The app fosters high user engagement, with many users relying on it daily to manage and settle expenses, underscoring its value as an essential financial tool.
Zero Fee Investments with Prosper
- May 08, 2024
- UX Limelight
Tim Cryer
In late 2021, Prosper was founded and initially funded by its founders until March 2022, when it secured its first angel and institutional investors. Since then, the company has achieved significant funding milestones, including a successful crowdfunding campaign that raised over £1m, adding to the £3.2m raised from notable fintech figures like Tom Blomfield and Matt Cooper. Prosper launches with an exclusive invite-only public offer, featuring zero platform fees and zero transaction fees until reaching £20m in funding.