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PensionBee’s Email Communication Strategy
- Oct 22, 2024
- Expert Views
- Market Insights
Tim Cryer
PensionBee sent 54 emails in the first half of the year, maintaining steady engagement with 8-10 monthly emails, to encourage users to complete their registration and consolidate their pensions.
Whopper Moves: How Burger King Grilled Its Competitors
- Oct 11, 2024
- Market Insights
Oliver Lane
Burger King’s “Whopper Detour” campaign not only boosted sales but also stole attention from its biggest rival, showcasing the power of disruptive marketing in a competitive environment.
Unlock the Mystery behind Apple’s App Store Charting and Ranking
- Oct 09, 2024
- Expert Views
Tim Cryer
Apps in the App Store are divided into two main categories: free and paid. Each app can achieve either a Free & Grossing rank or a Paid & Grossing rank. The Grossing rank is determined by the app’s total revenue.