BehindLogin has grown fast. This year we have doubled the size of the team, investing into research, product and commercial to deepen the insight we give clients and to prepare for what comes next.
These investments strengthen our core financial services work, open doors into new sectors, and set us up to deliver international scale research with even more value for our clients.
We are now lifting the lid on a few things in motion.
1. The Chatbot AI Experience Benchmark
Chatbots are becoming central to digital service, but real customer experiences still vary widely. Our new Chatbot AI Experience Benchmark cuts through the hype and shows where chatbots genuinely create value for users.
What it measures
How mature, intelligent and useful a chatbot feels inside the live, logged in experience. Not claims. Not roadmaps. Not internal AI operations. Just what real customers actually encounter.
How it works
- Real users, real usage – One to one screen share sessions inside participants’ own accounts give us the truest view of performance, data use and constraints.
- Consistent, moderated tasks – Our task set spans understanding, action, data use and safety so we see where chatbots help, where they struggle and how reliably they support multi step journeys.
- Comparable, evidence based benchmarking – Screenshots, transcripts and task flows underpin every scoring point, giving organisations a clear, credible comparison across the market.
Launching April 2026, this benchmark shows what is working today, what needs to improve, and where the next competitive advantage will come from.
2. Radar: Always on Competitor Tracking
Radar has grown from a simple weekly email into one of the most widely adopted parts of BehindLogin. Our free version now surfaces the week’s most important competitor updates, used by product, proposition, CX and research teams to stay informed without effort.
Next year, Radar becomes a dedicated platform.
What Radar does
- It listens continuously across competitor communication channels including app stores, social media, press releases, blog posts and marketing emails.
- Then it uses AI to filter out the noise, highlight meaningful changes and give you an always on view of your competitive landscape.
- No more signing up to fragmented mailing lists. No more doom scrolling. No more relying on water cooler chat or Slack threads for messy or incomplete information.
The updates you care about, in one place, ready when you are.
3. Custom Research and Our Global Panel
Alongside our market benchmarks and tools, we are continuing to invest heavily in custom research for clients.
We now have access to more than 1 million participants across 100 countries, helping us get behind the login in real accounts, with real data and real experiences. Our Global Research Panel lets us surface best in class competitor experiences from around the world, in line with our mission to inspire the next generation of digital experiences.
We are evolving our benchmarking and analysis frameworks so they unpack more of what drives behaviour, adoption and preference, and translate even more directly into strategic change.
We are constantly learning from our clients and partners, improving our methods and sharpening our synthesis to make sure the insights we deliver are not only interesting but genuinely actionable and tied to business impact.
4. Master Trust App Experience Benchmark 2026
Our 2025 edition made waves in the pension market, with coverage across FT Adviser, Corporate Adviser, Pensions Expert and Money Marketing, over 15,000 social interactions, 1,000+ downloads, and commentary from leaders shaping the sector.
In 2026 we raise the bar again.
What is new:
- Broader provider coverage for a complete view of the UK Master Trust market
- A structured opportunity for providers to review and respond to our findings
- More expert contributors, deeper interviews and richer data
- Awards, webinars and coffee mornings to bring the sector together and highlight best practice
Launching September 2026. It will be our most ambitious pensions benchmark yet.
And Beyond: Expanding Our Markets
Demand for BehindLogin’s research is growing outside financial services and internationally. Our expanded team is preparing for this next stage: more sectors, broader datasets, deeper comparative insight and new ways to help organisations build better digital experiences.
There is a lot more in development, and we will share it as it lands.
Sign up to our Digital Digest and follow us on LinkedIn and Watch. This. Space.
