News
A collection of digital market insights, feature releases, and product launches focused on financial services.
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Making Tax Digital. The Product Race Has Begun.
- Feb 02, 2026
- Expert Views
- Market Insights
- UX Limelight
Gemma Coles
MTD ITSA lands in April 2026, replacing annual Self Assessment with digital records and quarterly submissions for sole traders and landlords over £50k. Fintechs are moving first with native tools that offer simplicity and build trust. The product race has certainly begun. Has it already been won?
An Experience That’s Worth The Switch
- Jan 27, 2026
- Market Insights
- UX Limelight
Gemma Coles
With switching at a four-year high, winning customers starts with incentives but is won with the experience. This piece breaks down what makes a product genuinely worth switching to, from the initial prompt through to the everyday interactions. A recent energy switch to Octopus highlights how digital experience earns trust, confidence, and advocacy.
When A Standout Feature Defines The Product
- Jan 12, 2026
- Expert Views
- UX Limelight
Gemma Coles
Many digital products succeed by doing one thing exceptionally well. But feature-led advantage fades fast. Sustainable propositions are built on continual improvement, deep user understanding, and the discipline to stay relevant long after the defining feature becomes expected. And this needs commitment.