News
A collection of digital market insights, feature releases, and product launches focused on financial services.
Categories
An Experience That’s Worth The Switch
- Jan 27, 2026
- Market Insights
- UX Limelight
Gemma Coles
With switching at a four-year high, winning customers starts with incentives but is won with the experience. This piece breaks down what makes a product genuinely worth switching to, from the initial prompt through to the everyday interactions. A recent energy switch to Octopus highlights how digital experience earns trust, confidence, and advocacy.
A Bold Bet Or A Wise Investment?
- Jan 19, 2026
- Expert Views
- Market Insights
Gemma Coles
Features, budgets, prioritisation. For a product leader, it’s continual and the stakes are high. This piece explores how evidence-led competitor research helps leaders move beyond bold bets to wise investments, delivering customer value with confidence.
Discovering Competitor Intelligence
- Dec 15, 2025
- Expert Views
- Market Insights
Gemma Coles
New to the team at BehindLogin, Gemma has loved discovering the impact of our work. Previous approaches were all useful in their own right, but none gave an evidence based view of competitor experiences behind the login. Three examples are shared for how teams can apply this intelligence.