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A collection of digital market insights, feature releases, and product launches focused on financial services.
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PensionBee’s Email Communication Strategy
- Oct 22, 2024
- Expert Views
- Market Insights
Tim Cryer
PensionBee sent 54 emails in the first half of the year, maintaining steady engagement with 8-10 monthly emails, to encourage users to complete their registration and consolidate their pensions.
Whopper Moves: How Burger King Grilled Its Competitors
- Oct 11, 2024
- Market Insights
Oliver Lane
Burger King’s “Whopper Detour” campaign not only boosted sales but also stole attention from its biggest rival, showcasing the power of disruptive marketing in a competitive environment.
Going Cashless in Thailand
- Mar 19, 2024
- Market Insights
Oliver Lane
In the realm of financial services, convenience and accessibility are paramount. As technology continues to evolve, so do the methods through which we manage our finances. One notable innovation gaining prominence in Thailand’s banking sector is the adoption of QR codes. This simple yet powerful tool is revolutionising the way customers interact with their banks and payment services, leading to enhanced financial inclusion and streamlined transactions as consumers embrace digital payments and reduce their reliance on cash.