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A collection of digital market insights, feature releases, and product launches focused on financial services.

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Emma’s Complicated Cancellation Flow

  • Feb 27, 2025
  • Market Insights

Tim Cryer

Director, Research Lead

Emma, the money management app, offers several notable cancellation journey features, but a few dark UX patterns creep in. This blog demonstrates the flow in an exciting new slideshow and discuss the hot features below it.

Unlocking Business Value with Better UX

  • Feb 25, 2025
  • Market Insights

Oliver Lane

Founder, Product Lead

In this session, Oliver Lane walks through their ROI Calculator, demonstrating how improving user experience can drive real business value.

Kano Model: Greggs Special 🥖

  • Feb 06, 2025
  • Market Insights

Oliver Lane

Founder, Product Lead

Greggs has expertly applied the Kano Model to prioritise the needs that drive customer loyalty and satisfaction, becoming one of the most recognisable brands in the UK with over 2,000 stores nationwide.