Investing in a great digital experience isn’t just about aesthetics, it directly impacts business metrics.
In this session, Oliver Lane walks through our ROI Calculator, demonstrating how improving user experience can drive real business value.
🚀 Key Takeaways
🔹 How UX affects new user acquisition and conversion rates
🔹 The impact of UX on customer retention and lifetime value
🔹 Why task completion rates matter for monetised transactions
🔹 Reducing operational costs with self-service and automation
🔹 How Behind Login’s Benchmark Framework helps brands improve digital experiences
📊 Based on insights from McKinsey, Forrester, PwC, Google, and BehindLogin’s internal research and client feedback, this talk explores data-driven UX improvements that lead to measurable ROI.
