A Bold Bet Or A Wise Investment?

The stakes are already high

In our early conversations with product leaders, the challenges are painfully relatable:

• “This project is going to determine whether this team gets funding for the next year.”
• “I’m under pressure to save time and money and also create an award‑winning app, any suggestions?”
• “I need someone to objectively challenge our roadmap & show us where we need to invest”

These are real constraints, within real organisations, often under immovable deadlines. The risk isn’t just building the wrong thing, but being unable to justify why a decision was made at all.

So how do we move from bold bets to wise investments? 

This is the difference between walking into a critical meeting with opinions and uncertainty, to owning the budget with evidence and confidence.

CLIENT EXAMPLE: A leading investment platform asked BehindLogin to design a new mobile feature that would set a high bar in the UK and international market. The team knew it needed to be impressive, but it also needed to land on time and within a tight discovery budget.​

Permission to narrow it down

Most product leaders are staring at a crowded roadmap, a constrained budget, and a long list of “we should” ideas.

The uncomfortable truth is that you do not need it all. And customers rarely want it all either.

After reviewing thousands of screens and hundreds of logged-in journeys, one pattern is consistent. There is a lot of wastage. Features that sound sensible internally, but add little value in practice.

The internal debate needs to quickly shift from “we THINK we need it all” to “here is what real customers REALLY experience across competitor journeys and THIS is where the value lies”.

Teams also need permission to narrow it down. 

• Dropping ideas that are proven to be low‑value

• Investing efforts in the features will actually move outcomes

CLIENT EXAMPLE:  For our investment client, BehindLogin’s research captured screen‑sharing interviews with users across 10 competitor apps. From here, we mapped journeys and extracted best practices. The things that mattered. The moments of friction. And opportunities for differentiation.

Removing the bias

Establishing an objective view of where to invest can be tricky.

Teams are often comparing partial journeys. Reviewing products they cannot fully access. Or relying on inconsistent definitions of success.

At BehindLogin we layer our Competitor Benchmarking framework on top of our research of the logged in experience. Each journey is scored out of 100 using a weighted system that covers interaction, navigation, copy, accessibility, maturity and more.

This allows us to deliver an objective, evidence-led performance benchmark of the digital landscape, based on real data and the full user experience.

For many clients, this also extends beyond their immediate sector. Having a consistent way to compare experiences across categories creates useful reference points when exploring best-in-class examples.

CLIENT EXAMPLE: We used our bespoke Competitor Benchmarking framework to assess the performance of different providers. Our scoring offered robust, objective and evidence based benchmarking that pointed our client towards Investment Discovery. Specific features were identified, offering differentiation for how customers find new investment opportunities.

What happens after the research?

Most of our clients use the insights for prioritisation. For justification. For confidence that they’re making the right decision.

Some have even printed and laminated benchmark tables and pinned them to the wall! A daily reminder of what good looks like today & what’s needed.

We consistently hear that:

• Roadmaps gain credibility because they are grounded in real customer experience, not internal opinion

• Discovery becomes more efficient as teams stop exploring ideas that evidence has already deprioritised

• Leaders gain confidence when explaining decisions to the people whose approval matters most

Of course the pressure to save time and money while building something exceptional does not disappear, but it becomes more manageable. 

And beyond the project, we know it’s the wider business impact of the prioritised features that matters. We love to hear about the real impact that your product release has for your users & what this means for the business.

This is where the bold bet becomes a wise investment.

CLIENT EXAMPLE: Our investment client saw three major gains. Immediate cost savings, delivery times & customer value creation.