News
A collection of digital market insights, feature releases, and product launches focused on financial services.
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Have We Forgotten The Basics?
- Jan 07, 2026
- Expert Views
- UX Limelight
Gemma Coles
Whilst we all love shiny new tech, real customer experience depends on getting the basics right: clarity, reliability, recovery paths, seamless security and plain language. Poor fundamentals quietly erode trust and loyalty, especially in complex areas like pensions, creating space for better-designed challengers.
What’s REALLY Going On With Agentic Experiences?
- Dec 28, 2025
- Expert Views
- UX Limelight
Gemma Coles
Hands up if AI is on your roadmap for 2026! Ok, we’re all in. So it’s not surprising that we’re increasingly being asked to explore AI features within our custom research. The north star for AI is found with proactive, agentic experiences, a shift that moves product from a static utility to an intelligent partner that anticipates & acts.
Discovering Competitor Intelligence
- Dec 15, 2025
- Expert Views
- Market Insights
Gemma Coles
New to the team at BehindLogin, Gemma has loved discovering the impact of our work. Previous approaches were all useful in their own right, but none gave an evidence based view of competitor experiences behind the login. Three examples are shared for how teams can apply this intelligence.