Insights

Digital Banks Now Serve 4 in 10 Brits – and it’s Not Slowing Down

Tim Cryer

Director, Research Lead

Digital Banks Now Serve 4 in 10 Brits – and it’s Not Slowing Down

New figures show 40% of Brits now hold a digital-only bank account, up from just 24% in 2023.

The shift is being led by familiar names:

  • Monzo, Starling, and Chase now sit among the UK’s top 17 current account providers.

  • Revolut, while not a UK-licensed bank, remains a hugely popular digital alternative – particularly for international payments and lifestyle features.

  • In a recent customer satisfaction survey, they outperformed the high street on service quality and mobile experience.​​

  • Starling and Monzo also led for overdraft services – though Chase doesn’t offer this feature.

What’s driving the switch?

  • Better interest rates: Digital banks offer average savings rates of 3.35% AER, more than double the 1.52% AER provided by the ‘big four’ high street banks.

  • Ease of money transfers: Approximately 15% of users appreciate the simplicity of transferring funds.

  • App convenience: 13% find digital-only banking apps more user-friendly.

  • Free overseas transactions: 12% are attracted to fee-free spending abroad.

And with 17% of non-users planning to join, adoption is only going one way.

Are digital banks now the default? Or can traditional banks evolve fast enough to stay relevant – especially with younger customers?

BehindLogin unpacks competitor UX and strategy, giving you the edge to build better roadmaps and win your market.

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