Most competitor research focuses on collecting data – features, onboarding flows, pricing models. But insights don’t come from more data; they come from better questions.
The Problem: Focusing on What, Not Why
Listing competitor features shows what exists, but not why it matters. Without understanding intent, research remains surface-level.
The Shift: Questions That Reveal Strategy
Instead of asking, What features do they have? ask:
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What problem does this solve?
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What behaviours does it encourage?
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What does it say about their strategy?
These questions uncover intent, making research actionable.
BehindLogin’s Approach: Blended Research, More Insight
We combine expert benchmarking with customer sentiment and competitor analysis to create actionable insights. Instead of tracking every feature, we focus on key differentiators. If a competitor prioritises Credit Scoring features, the question isn’t just How does it work? Or When was it implemented? – it’s Why did they prioritise this?
The Takeaway: Ask Better Questions, Compete Better
Competitor research isn’t about gathering more data, it’s about understanding strategy. The right questions uncover real insights, helping you make better decisions.
