New to the team at BehindLogin, I’ve loved discovering the impact of our work.
- Real logged-in customer journeys brought to life
- Competitor intelligence with micro-level detail on key features
- Clients describing how benchmark insights help with critical knowledge gaps
- A representative panel of users who offer an authentic view of live experiences
- And Radar – our always-on competitor tracking tool that’s set to become a full platform in 2026
It’s been impressive to see first-hand.
But also frustrating.
Looking back to previous roles, I’m imagining the product decisions we could have made sooner. The competitive edge we could have gained. The pitches we could have won had we had BehindLogin on hand. Not to mention how smart I could have looked with this level of competitor intelligence!
Insight moves fast, and new tools appear constantly to help teams understand their market position. Most of these solutions are openly available, which means anyone can track your space. If you’re not watching the market, you’re creating an easy opening for competitors to move ahead.
How most teams approach competitor insight
I previously believed I was well covered. I relied on a mix of established tools and methods:
Day-in-the-Life studies to uncover human challenges
Jobs To Be Done surveys to size unmet needs
Semrush for digital positioning
Sprout Social for sentiment
Perplexity for early-stage comparisons
User testing to expose risks early
Each useful in their own right. But none give an evidence based view of competitor experiences behind the login.
The good news is that whilst many of us have been setting up dummy accounts with our competitors, searching for genuine customers, seeking out USPs & manually scanning for market updates, the team at BehindLogin have been busy creating some super smart solutions.
Literally a window on true user experience
What I love about BehindLogin’s offering, something that massively resonates with me as someone who’s shaped digital products, is the ability to see what your customers see when they’re dealing with the competition.
- Moderated interviews with researchers who know your sector
- Journey maps that reflect authentic behind-the-login flows
- Benchmarks with metrics that enable solid comparison
And coming soon…
- Radar, the platform with an ability to scan the market for competitor movements
How teams use this intelligence
Whether creating a market-leading digital product, fiercely defending your space against market disruptors or scaling a digital platform for investment, there are clear gains to be found!
Create a market-leading digital product
- Reduce discovery time & costs by up to 50%
- Prioritise features that matter to real users
- Build confidently with evidence of where the market is moving
Defend your space against market disruptors
- Continue to delight existing customers & reduce churn
- Respond rapidly to new feature launches
- Strengthen your market claims with evidence to back you up
Scale a digital platform and prepare for investment
- Understand true market position
- Reduce risk with clear IP and regulatory compliance
- Establish USPs that secure sponsorship & investment
Demand for this level of intelligence is rising across Financial Services and beyond. I’m looking forward to meeting more clients & understanding how they’re applying the research. The problems they’re solving. The solutions they’re creating. The impact this brings.
And I’m also looking forward to introducing others to what’s possible!
