Zing, HSBC’s multi-currency FinTech app, empowers users to customise their international currency experience. Currently, Zing offers 22 currencies, allowing users to open wallets, exchange, and send money across borders with ease. But what if the currency you need isn’t available yet?
At the bottom of Zing’s list of available currencies, there’s a smart engagement hook: “More coming soon! Keep a lookout for future updates and let us know what currencies you’d like to see.” This message not only generates excitement for upcoming features but also actively encourages users to engage with the app by using the ‘Request a Currency’ feature.
With just a few taps, users can suggest one of over 100 additional currencies. This feature not only enhances global money management but also gives users a voice in Zing’s future developments. Every currency request is tracked as valuable analytic feedback, helping the team prioritise and shape the app’s roadmap, driven by what matters most to users.
When a user submits a new currency request in Zing, the final screen displays a thoughtful message: “Thank you for your request. Your feedback helps us improve Zing for everyone.” This simple acknowledgement reinforces the value of user input, making customers feel appreciated and integral to the app’s growth and subtly emphasises Zing’s commitment to a user-driven experience.
Zing’s Innovative 'Request a Currency' Feature
💡 Why This Feature Matters
Zing’s approach is a masterclass in user-driven product development. By giving you direct input, Zing ensures that the app evolves based on real-world demand. If you’ve ever needed a specific currency that wasn’t available, now you have a simple way to influence future updates!
