The phrase “form follows function” has shaped design thinking for over a century, originating with architect Louis Sullivan in 1896. At its core, it asserts that a design should emerge from its intended purpose. While this principle is compelling in its simplicity, applying it to digital product design without nuance can be misleading.
In modern digital development, functionality alone isn’t enough. Success hinges on how well that functionality aligns with users’ goals and expectations.
The Problem with “Form Follows Function”
While “form follows function” focuses on utility, its application in user experience (UX) and product design often falls short. Here’s why:
1. Over-Simplifying Functionality
Designers often reduce “function” to technical performance, ignoring usability and emotional engagement. A feature might work perfectly but fail to meet user expectations. For instance, a button may perform its task but be poorly placed or visually unappealing, creating frustration. True functionality is as much about user experience as it is about mechanics.
2. Ignoring Emotional Needs
A well-functioning product isn’t necessarily an engaging one. Products that resonate go beyond usability – they delight. Great design builds confidence, creates satisfaction, and transforms usability into a memorable experience. A functional product that lacks emotional connection risks falling flat.
3. Viewing Form and Function as Sequential
The principle often suggests that form should follow function in a strict sequence, but this can result in clunky designs. In reality, form and function should develop together, each shaping the other. A product’s look and feel should enhance its usability and adapt to user preferences. Iterative design ensures the balance between aesthetics and practicality.
4. Missing Clear Success Metrics
Without defined success criteria, “form follows function” becomes a hollow mantra. Functionality must align with users’ goals and expectations. For example, a technically sound website might fail if users can’t quickly find the information they need. Success requires a product to deliver on users’ objectives seamlessly.
A Better Approach: Align Functionality with Success Criteria
In digital product design, success isn’t just about functionality – it’s about enabling users to achieve their goals while delivering a positive experience. Ask these questions during the design process:
- What outcomes do users want to achieve?
- How can the design align with these outcomes?
- Does the design enable seamless navigation and goal achievement?
The form of a product should evolve to support the user’s journey. By prioritising user success over mere functionality, designers can create products that are not only practical but also meaningful and engaging.
Takeaway
In digital product design, focus on aligning functionality with the user’s goals and emotional needs. This holistic approach ensures your designs deliver value and leave a lasting impression.
Additional Takeaway
Are you struggling to understand or communicate the difference between UX and UI? Here’s a simple explanation that does the job effectively:
