BehindLogin Custom Research
Competitor insight built around your strategy, your customers and the decisions that matter.
Get ahead of the competition with our Custom Research.
Plan Your Project
Global insight behind-the-login
Our 1m+ global research panel allows us to capture the real user experience of any digital interface
Competitor journeys created with real users
We capture anonymised screens and share end-to-end interactive journey maps for easy review and analysis
Proprietary experience benchmarking framework
Competitor journeys are scored with an objective and evidence based evaluation of the digital experience
How it Works
Understand your position and build propositions that showcase your strengths
Benchmark assessment
With feature comparison, a robust scoring framework & expert UX assessment, our benchmarks offer an objective, data driven review of competing product experiences.
Best-in-class showcase
An annotated celebration of the features and experiences that are leading the way, showcases offer inspiration from within your market and beyond.
Provider diagnostics
A detailed UX review of each product offers a comprehensive analysis of maturity, highlighting both gaps and opportunities to take the lead.
Benchmark bolt-ons
Bolt on your feature set or prototype to an existing Benchmark Report for a custom set of recommendations.
Uncover the customer journeys that matter
Qualitative anonymised research
Real competitor journeys are captured and fully anonymised through our qualitative screen-sharing methodology.
Interactive journey maps
Interactive screen-by-screen maps include long-scrolls, modals, pop ups and key interactions. Easily filter by provider, feature or interaction to review, compare and download the screens you need, all through our online platform.
User research videos
Qualitative videos with our global research panel allow us to see and hear how users interact and engage with the products and services they use in their day to day lives.
Survey data
Quantitative survey data offers evidence of customer profiles, behaviours and preferences at scale.
Shape product roadmaps and build the business case
Playbacks for your team
In person or remote, playback sessions help you to explore and prioritise research insights with key stakeholders.
Quarterly change logs
Radar, our competitor listening platform, offers always-on insight for the competitor movements that matter.
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