See the market through the member experience

Most competitor insight stops at what providers say they offer. We go further, observing real members using their pension apps to understand what actually happens behind-the-login.

Know where you stand

Benchmark performance against leading UK Master Trust pension apps across the experiences that matter most.

See what good looks like

Explore the journeys, features and UX decisions setting the standard across the market.

Spot the biggest opportunities

Turn competitor evidence into clear priorities for your proposition, product roadmap and member experience.

Inside the benchmark

Leaderboards & Awards

See who’s setting the pace across overall performance and individual features.

Performance Breakdown

Explore granular benchmark scores by provider, feature and journey.

Provider Diagnostics

Understand where each competitor excels, where they fall short and how their proposition compares.

Best-in-Class Showcase

See the strongest executions across the market, supported by screenshots, UX commentary and analyst insight.

Expert Commentary

Discover what the industry-leading pension experts think, with interpretation of findings, trends and opportunities, and practical recommendations for the market.

UI Screens & Journey Maps

Explore the actual competitor experiences on Figma with access to the screenshots and end-to-end journey maps.

Built on real member experiences

Our benchmark combines first-hand member journeys with structured expert assessment to provide an independent view of digital performance.

Real members

Master Trust members from BehindLogin’s Global Research Panel, all in accumulation and actively using their pension app.

Real journeys

One-to-one screen shares capture how members navigate core tasks in real-world conditions

10 critical features

From viewing funds and managing contributions to pension transfers and wider financial wellbeing, research focuses on the highest-impact tasks shaping the member experience.

Independent assessment

Each experience is evaluated using BehindLogin’s Benchmark Framework, with scoring designed to reflect member impact and the priorities shaping Consumer Duty and Value for Money.

5 assessment criteria

An assessment of how effectively each feature works for members, from Findability, Visual Design & Copy to Usability & Innovation.

Who sets the standard in 2026?

Our Leaderboards & Awards reveal the strongest overall pension app experiences and the providers setting the benchmark across individual features.

Awards are provided for Best Overall, Runner-Up, Best Design, Most Engaging and Most Innovative.

See who leads, why they outperform and where the biggest gaps and opportunities sit across the market.