Understand the market and shape strategies that deliver better outcomes.

Building and maintaining a workplace pension app without clear market insight leaves gaps in strategy and execution. The Master Trust Pension Experience Benchmark 2025 provides data, analysis, and practical recommendations that show where the market is moving, what members expect, and how providers can raise standards in digital pensions.

BehindLogin’s Unique Approach

Real members, real usage

We spoke to verified Master Trust members from BehindLogin’s Global Research Panel, all in the accumulation phase of their pension journey and actively managing their pensions through their provider’s app.

Live conditions, not test labs

Through one-to-one screen-share sessions, we observed how members genuinely navigate their pension app. This captured authentic behaviours and revealed the true digital experience in everyday use.

Focused on what matters most

Our analysis centred on the ten most frequently used and highest-impact features. This approach provided both breadth and depth across the journeys that define the member experience.

Structured, evidence-led review

Each session was meticulously documented. Screens and flows were mapped into clear journeys and evaluated using BehindLogin’s Benchmark Framework. Our methodology is aligned with the DWP’s Value for Money framework and the FCA’s Consumer Duty, ensuring findings link directly to the regulatory priorities shaping member outcomes.

Who This Is For

• Providers – Looking to build better journeys, prioritise improvements, and shape digital roadmaps with evidence-based analysis.

• Employers & Advisors – Seeking clarity on how providers support member outcomes and insight to guide scheme selection or recommendations.

• Oversight & Policy – Needing independent evidence to meet fiduciary duties, assess service quality, and track compliance with Consumer Duty and Value for Money.

• Market Stakeholders – Using market insight to evaluate competitiveness, tailor solutions, and inform policy or standards.

• Media & Commentators – Covering the evolving state of workplace pensions and its impact on members.

What’s Inside the Report

Market Insights (Included in the free snapshot)

• Performance Leaderboards & Awards – See who’s setting the pace, and why. Market-wide leaderboards reveal the highest-performing products for design, innovation and overall user experience.

• Executive Summary – A concise overview of the findings, setting out the big picture and the implications for providers, employers, and members.

• State of the Market – A sector-wide view of where pension apps are today, highlighting progress, persistent gaps, and the regulatory context shaping expectations.

• Expert Commentary – Pension industry specialists unpack the findings, providing strategic analysis, practical insight, and clear recommendations.

Premium Insights (Available with full access only)

• Benchmark Data – Spot strengths and weaknesses instantly with our heatmap scoring table. View granular scores by feature, journey, and provider to pinpoint where opportunities lie.

• Provider Teardowns – Deep-dive analysis of each provider’s features, functionality, and design to reveal what works, what doesn’t, and how experiences compare.

• UI Screens & Journey Maps – Complete competitor UI flows. Participant walkthroughs distilled into anonymised end-to-end screens and mapped journeys in Figma.

• Best-in-Class Showcase – Highlighting top-performing features with screenshots, UX commentary, and analyst insight to inspire design and innovation.

• Personalised Insights – Tailored workshops turning benchmark data into a focused game plan aligned to your roadmap and strategic priorities.

Why BehindLogin

• Independent, digital-focused research you won’t get elsewhere.
• Used by leading product builders across the world.
• Designed for teams who need to act fast, reduce risk, and deliver better customer experiences.

Next Steps.

1. Request your copy of the Free Snapshot PDF Report today.
2. Contact oliver@behindlogin.com for a walkthrough of the results and more information.