Competitor Intelligence
BehindLogin unlocks your rivals’ digital strategies through benchmarking, user research, UX flows, UI designs and product release tracking.
Your research, delivered
Build informed digital strategies to drive better outcomes for your company, colleagues and customers.
Insights Unlocked
BehindLogin does all the leg-work to supply you with a timely stream of cutting-edge insights in a fast-moving competitor landscape.
More about insights unlockedRisk Reduced
Don’t allow your competitors to disrupt your business. Attract and retain more customers by providing a best-in-class user experience.
More about risk reducedConfidence Improved
BehindLogin provides the insight you need to make decisions and avoid costly mistakes.
More about confidence improvedCompliance Intact
Avoid breaching regulatory compliance and conflict of interest rules set by the FCA.
More about compliance intactDeadlines Met
BehindLogin reduces time from idea, through design, to build.
More about deadlines metBehindLogin Research
Shape strategies, green-light projects and inspire teams to design best-in-class user experiences quicker than your competitors with our bespoke competitor research.
BehindLogin Radar
Meet our proprietary service built to supply you with a timely stream of cutting-edge insights, in a fast-moving competitor landscape, without lifting a finger.
BehindLogin has given us a unique insight and additional lens into the world in which we operate.
Nikki Hawkes
Head of Growth, Stratiphy
BehindLogin Radar has proven a great way to stay ahead of our competitors.
Gregor Mowat
CEO & Founder, Loqbox
BehindLogin has given us a unique insight and additional lens into the world in which we operate.
Nikki Hawkes
Head of Growth, Stratiphy
BehindLogin Radar has proven a great way to stay ahead of our competitors.
Gregor Mowat
CEO & Founder, Loqbox
FAQs
Why shouldn’t I do competitor research in-house?
With a fast moving and ever growing market, conducting research involves your team creating multiple accounts, often requiring personal deposits, credit checks affecting credit scores, and potential regulatory breaches, particularly with FCA regulations. Furthermore, opening specific types of accounts may encounter obstacles such as declaration requirements for mortgage applications, limited contribution amounts for ISAs & SIPPs, and residency restrictions for overseas providers.
How does your competitor research differ from other providers?
Unlike other providers who obtain research by opening accounts themselves and then not engaging with products over time, BehindLogin work with real users of the different providers from our Global Research Panel, which means we get to see how apps are implementing personalisation and hear from regular users about their wants, needs and pains when using different services.
What does working with BehindLogin look like for my company?
Our tried and tested research approach means we can deliver quickly and efficiently without compromising on research depth and quality. Because our research approach is tailored to our client needs, we can flex our approach to meet deadlines and deliver on requirements. We work together to define the brief and establish our research approach and then give you a fixed cost and timescales to deliver access. Our typical lead time to kick off is 1-2 weeks and our projects last typically between 4 and 12 weeks.
How frequently is the competitor data updated in your reports?
Unlike content libraries that can quickly become outdated, BehindLogin conducts bespoke research in real-time, based on client requests. Our approach focuses on fast and efficient research capture, ensuring that we can provide our clients with up-to-date high value research when you need it.
What specific insights can I expect to gain about my competitors?
BehindLogin has two services you can leverage to gain competitive insights: Our ‘Radar’ subscription gives you regular insights into the updates and innovations your competitors are making over time, so you can keep up to date with the fast moving landscape. Our ‘Research’ services are flexible based on your business needs and we focus on providing tailored research that aligns to your desired outcomes, this can include UX tear downs, competitor benchmarking, product SWOT analysis and user research.
What measures do you take to ensure the accuracy and reliability of your competitor research?
Using our Global Research Panel we capture the digital experiences from real user perspectives. We also know a lot about our research participants such as their demographic profiles, behaviours and preferences which means we can pick and choose the most relevant participants for your research requests.