Inspiring the
Next Generation of
Digital Experiences
BehindLogin provides the competitor intelligence that brings market advantage. Custom research, benchmark reports and always-on insights.
BehindLogin Custom Research
Shape your strategy, advance your roadmap and deliver best-in-class experiences.
BehindLogin Benchmark Reports
See who’s setting the standard and gain the competitive edge with our published research.
BehindLogin Radar
Always-on-insights across all your competitors, all the sources, when you need it.
Every major product decision carries risk
Without a clear view of the competition, roadmap plans can feel uncertain
BehindLogin brings the intelligence behind better product decisions
Prioritise with certainty
Gain clarity in best-in-class
Take the lead with confidence
Powerful and transformative in helping us optimise our mobile experience
Jemma Phelps
Research and Insight Manager, L&G
BehindLogin helped us see the journeys people actually go through. That evidence shaped how we designed our own.
Matt Loft
Chief Design Officer, PensionBee
BehindLogin has given us a unique insight and additional lens into the world in which we operate.
Nikki Hawkes
Head of Growth, Stratiphy
BehindLogin Radar has proven a great way to stay ahead of our competitors.
Gregor Mowat
CEO & Founder, Loqbox
Powerful and transformative in helping us optimise our mobile experience
Jemma Phelps
Research and Insight Manager, L&G
BehindLogin helped us see the journeys people actually go through. That evidence shaped how we designed our own.
Matt Loft
Chief Design Officer, PensionBee
BehindLogin has given us a unique insight and additional lens into the world in which we operate.
Nikki Hawkes
Head of Growth, Stratiphy
BehindLogin Radar has proven a great way to stay ahead of our competitors.
Gregor Mowat
CEO & Founder, Loqbox
FAQs
How does BehindLogin access competitor apps and experiences behind the login?
Many of the most valuable competitor journeys are only visible to existing customers. BehindLogin works with real users to capture authenticated experiences inside competitor apps, websites and secure journeys, giving product teams access to evidence they cannot obtain from public websites, demo accounts or isolated screenshots.
Why does BehindLogin use real customers for competitor research?
Logged-in experiences are often shaped by the customer’s products, data, behaviour and previous interactions. Researcher-created accounts only part of the experience, plus this involves your team creating multiple accounts, often requiring personal deposits, credit checks affecting credit scores, and potential regulatory breaches.
BehindLogin recruits existing customers from our global panel of 1m+ participants, allowing us to research established, personalised experiences in real-world conditions. This reveals journeys that may be difficult or impossible to understand through conventional competitor research.
How does BehindLogin benchmark digital experiences across competitors?
BehindLogin applies a consistent, evidence-based framework to compare features and journeys across the market. Each experience is assessed against defined criteria so teams can see where providers lead, lag and differentiate. The analysis combines captured customer journeys with specialist UX and product review, turning individual competitor examples into an objective view of relative market performance.
How does BehindLogin identify best-in-class digital experiences?
Best-in-class UX is not simply the most attractive interface or newest feature. A strong digital experience helps customers achieve their objective clearly, efficiently and confidently. BehindLogin compares real customer journeys across the market to identify the approaches genuinely setting the standard, and the specific decisions that make them stronger.
What stages of the customer lifecycle can BehindLogin research?
BehindLogin can research experiences from discovery and onboarding through to account activation, everyday servicing, complex transactions, support, retention and exit. Research can focus on a single feature or follow an entire end-to-end journey. Studies can also target particular products, circumstances or customer profiles where these materially change the experience.
Can BehindLogin research apps, websites, communications and customer service journeys?
Yes. Customer experience rarely sits neatly within one digital channel, so competitor research should not either. BehindLogin can examine apps and websites alongside emails, notifications, onboarding communications, telephony and human support. This joined-up approach helps teams understand what customers actually experience across a journey, including the points where digital channels hand over to other forms of service.
What is the difference between BehindLogin’s custom research, benchmark reports and Radar?
Custom Research investigates a specific product, proposition or strategic question. Benchmark Reports provide an independent view of market performance, showing who leads, where the gaps are and what best-in-class looks like. Radar continuously tracks competitor activity and change.
Together, they give teams deep investigation when they need it, structured market comparison and an always-on view of competitor movement. Selected benchmark reports are also available through subscription, combining regular benchmark updates with Radar access.
What makes BehindLogin different from a UX screen library or traditional competitor research tool?
Screen libraries are useful for discovering interfaces and design patterns, while traditional competitor research often relies on publicly available information. BehindLogin goes further by using real customers to capture complete, authenticated journeys and then combining that evidence with structured benchmarking and specialist analysis. Teams can see not only what competitors have built, but how the experience works, how it compares and what is worth learning from.
How is BehindLogin different from carrying out competitor research in-house?
Product teams can conduct competitor research internally, but accessing authenticated products, recruiting the right users and comparing experiences consistently can require significant time and effort. BehindLogin provides the participant access, captured evidence, structured benchmarking and specialist analysis in one research process, allowing internal teams to focus on applying the insight rather than assembling it.
Can BehindLogin conduct competitor research internationally?
Yes. BehindLogin’s global research panel enables us to recruit and research real users across international markets. Clients can investigate local competitors, support market-entry decisions or look beyond their home market for emerging best practice. This helps teams distinguish local convention from genuine innovation and identify approaches that may not yet be established in their own category.
When should a product or strategy team use BehindLogin?
BehindLogin is most valuable when teams need external evidence to make an important product, proposition or experience decision. That might mean shaping a roadmap, redesigning a journey, entering a new market, assessing a capability, building an investment case or understanding how quickly competitors are moving. We replace assumptions with evidence of what customers experience elsewhere and where genuine opportunities to differentiate exist.