Inspiring the Next Generation of Digital Experiences
BehindLogin provides the competitor intelligence that brings market advantage. Behind the login experiences, UX benchmarks and always on insights.
Stay Ahead
Informed digital strategies and better outcomes for your business, customers and team.
Insights Unlocked
Build your competitive advantage with the latest stream of cutting-edge insights for a fast moving product landscape.
Learn moreRisk Reduced
Prevent competitor disruption. Attract and retain more customers by providing a best-in-class user experience.
Learn moreConfidence Improved
Make informed roadmap decisions and avoid costly mistakes with intelligence you can trust.
Learn moreCompliance Intact
Avoid breaching regulatory compliance and conflict of interest rules set by the FCA.
Learn moreDeadlines Met
Reduce design exploration time, with insights that quickly advance you from idea to build-ready.
Learn moreBehindLogin Custom Research
Shape strategies, green-light projects and inspire your team to deliver best-in-class. Get ahead of the competition with our Custom Research.
Global insight behind the login
Competitor journeys created with real users
Proprietary experience benchmarking framework
BehindLogin Radar
Gain regular insights from Radar, our proprietary competitor listening service. A timely stream that keeps you informed of competitor changes.
Intelligence you can trust
Curated from competitor channels
A weekly summary with the headlines you need
BehindLogin has given us a unique insight and additional lens into the world in which we operate.
Nikki Hawkes
Head of Growth, Stratiphy
BehindLogin Radar has proven a great way to stay ahead of our competitors.
Gregor Mowat
CEO & Founder, Loqbox
BehindLogin has given us a unique insight and additional lens into the world in which we operate.
Nikki Hawkes
Head of Growth, Stratiphy
BehindLogin Radar has proven a great way to stay ahead of our competitors.
Gregor Mowat
CEO & Founder, Loqbox
FAQs
Why shouldn’t I do competitor research in-house?
With a fast moving and ever growing market, conducting research involves your team creating multiple accounts, often requiring personal deposits, credit checks affecting credit scores, and potential regulatory breaches, particularly with FCA regulations. Furthermore, opening specific types of accounts may encounter obstacles such as declaration requirements for mortgage applications, limited contribution amounts for ISAs & SIPPs, and residency restrictions for overseas providers.
How does your competitor research differ from other providers?
Unlike other providers who obtain research by opening accounts themselves and then not engaging with products over time, BehindLogin work with real users of the different providers from our Global Research Panel, which means we get to see how apps are implementing personalisation and hear from regular users about their wants, needs and pains when using different services.
What does working with BehindLogin look like for my company?
Our tried and tested research approach means we can deliver quickly and efficiently without compromising on research depth and quality. Because our research approach is tailored to our client needs, we can flex our approach to meet deadlines and deliver on requirements. We work together to define the brief and establish our research approach and then give you a fixed cost and timescales to deliver access. Our typical lead time to kick off is 1-2 weeks and our projects last typically between 4 and 12 weeks.
How frequently is the competitor data updated in your reports?
Unlike content libraries that can quickly become outdated, BehindLogin conducts bespoke research in real-time, based on client requests. Our approach focuses on fast and efficient research capture, ensuring that we can provide our clients with up-to-date high value research when you need it.
What specific insights can I expect to gain about my competitors?
BehindLogin has two services you can leverage to gain competitive insights: Our ‘Radar’ subscription gives you regular insights into the updates and innovations your competitors are making over time, so you can keep up to date with the fast moving landscape. Our ‘Research’ services are flexible based on your business needs and we focus on providing tailored research that aligns to your desired outcomes, this can include UX tear downs, competitor benchmarking, product SWOT analysis and user research.
What measures do you take to ensure the accuracy and reliability of your competitor research?
Using our Global Research Panel we capture the digital experiences from real user perspectives. We also know a lot about our research participants such as their demographic profiles, behaviours and preferences which means we can pick and choose the most relevant participants for your research requests.